CRM company, Zendesk, has become a Unity Verified Solutions Partner making its SDK optimized and available for developers that use the latest version of the Unity editor. With the integration, game players can now get immediate help without having to leave the game or interrupt their experience.
Unity, known widely for its real-time 3D (RT3D) content, will provide integrated customer support functionality that can be set up in minutes, directly within some of today’s most popular games, such as Angry Birds 2 and Pokemon Go. Zendesk joins Unity’s Verified Solutions Partner program as the first native customer support SDK that has been verified to ensure compatibility and stability with the Unity platform.
According to Zendesk’s Benchmark data, gaming companies have seen an all-time high in ticket volume during 2020 and experienced a 90% increase in knowledge base views. With these numbers expected to continue throughout 2021, it becomes imperative for gaming companies to put solutions in place to provide the best customer experiences.
Integrating Zendesk’s customer experience (CX) solutions with the Unity platform means that developers stay focused on game creation: In the first 9 months of 2020, Unity saw an average of more than 5 billion downloads per month of applications built with Unity. Now, Unity developers can add Zendesk to mobile games in minutes with minimal coding. They can also personalize the design to match the game, ensuring a consistent brand experience for users.
Game publishers can also provide seamless support so that players will be able to easily access help centers for instant answers, and, when more support is required, agents can efficiently answer questions within Zendesk. There are also customization options, such as user branded interfaces and tailored support fields unique to the game.
Zendesk provides a seamless transition between the game and support, whether customers are leveraging help center content to get answers on their own or contacting support agents. The one-on-one conversation makes the experience much more user friendly and personal, plus it is easier for our agents to follow the communication history of our players.
Alper Kılıç, Game Development Manager, Gamegos