YouAppi integrates AppsFlyer’s Audiences to improve app retargeting performance

YouAppi App marketing and retargeting platform, YouAppi, has integrated with AppsFlyer’s Audiences to power the recently announced ReAppi app retargeting technology.

ReAppi is a fully managed programmatic app retargeting solution which enables marketers, app developers, and agencies to benefit from full-funnel app retention.

By integrating ReAppi with AppsFlyer’s Audiences, joint YouAppi and AppsFlyer customers benefit from enhanced audience management, including smarter segmentation, audience overlap and exclusions, and better insights which result in better-performing app retargeting campaigns.

By using AppsFlyer’s Audiences with ReAppi App Retargeting campaigns, marketers and agencies also benefit from smarter segmentation, facilitating GDPR and CCPA compliance. With audience overlap and exclusions, the segmentation is also more precise than previously possible. The advanced analytics capabilities made possible by AppsFlyer’s Audiences empower visualizing data patterns, analyzing them more effectively, resulting in improved retargeting performance, as experienced by companies like online trading platform, Olymp Trade.

Olymp Trade turned to ReAppi to re-engage registered users and prospective users who recently completed a demo, to generate their first deposit. The resulting campaign had an average 200% Return On Ad Spend (ROAS) in the first month with the Average Order Value (AOV) increasing by more than 100%.

YouAppiThrough ReAppi’s integration with AppsFlyer’s Audiences, our mutual clients like Olymp Trade are able to benefit from enhanced audience management and functionality, which generates better retargeting results.

Hilit Mioduser, VP Growth and Retargeting, YouAppi