Digital payments provider, Wirecard, has signed a platinum partnership agreement with FC Bayern Munich Basketball that will run until 2022. The deal will see Wirecard work closely with the reigning German basketball champions to develop digital payment solutions and value-added services aimed at giving fans new and innovative fan experiences.
Expect to see some of these new services during the final tournament of the German Basketball League which will end in Munich in June with a 10-team tournament.
The deal is part of Wirecard’s current drive to support additional teams in various sports with digital products and services.
The cooperation between Wirecard and FC Bayern Munich Basketball includes a wide range of innovation projects developed specifically for the professional sports industry. The core objective is to enhance the fan experience while generating new sales revenues and creating added-value for sponsors and fans.
Christian Reindl, EVP Sales Retail, Wirecard