Wirecard Digital financial technology firm, Wirecard, has launched an interactive in-store screen with integrated payment technology.
The 360° Retail Experience is a multi-touch screen equipped with capacitive object recognition: the shopper can take an item from the store, for example a sneaker, place it on the screen, and be presented with various features including hyper-personalization, social media sharing, and instant checkout.
The screen combines the digital must-have that today’s consumers seek, with an entirely in-store experience that brick and mortar retailers benefit from. The possibility to checkout via app or mobile site, which can be tailored to the retailers’ preference, and then have the item delivered to a preferred location, gives shoppers a unified commerce experience: a fully digital online checkout carried out in-store, where the shopper can touch and feel the product before buying it.
Shoppers want more cutting-edge tech, and retailers want to delight shoppers while bringing them back into stores. The 360° Retail Experience delivers on both of these needs: customers can see products in person, while enjoying all the benefits technology brings to the retail experience including a quick, fully digital checkout. We see the 360° Retail Experience and similar solutions becoming widespread in the very near future, and we are excited to be at the forefront of this customer experience revolution.
Jörn Leogrande, EVP, Wirecard Labs