White Bullet partners with Sygnal Association to help prevent ad piracy

IP protection company, White Bullet, has partnered with the Sygnal Association in Poland, an organisation that protects the intellectual property rights of broadcasters, distributors, licensors, recipients of TV programmes and other multimedia content.

Currently, the Sygnal Association comprises of 18 media and telecommunications companies operating in Poland.White Bullet is joining the Sygnal education campaign that provides lists of infringing websites to advertisers amongst others to stop funding piracy. White Bullet is also tracking the advertising funding Polish piracy and the impact of efforts on pirate revenues.

White Bullet’s platform looks for IP-infringing content, examines each infringement’s context, and determines structural violation on a commercial scale – providing accurate piracy risk scores based on this analysis. It detects piracy across multiple digital ecosystems, remaining up-to-date in real-time, and tracking the all-important advertising and financial impact, with AI and machine learning taking the strain.

White Bullet has already stopped millions of pounds of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners. Its Intellectual Property Infringement Platform (IPIP) – designed to make the job of detecting fraudulent content easier – helps to take the profit out of Intellectual property crime.

We are delighted to support Sygnal as it helps to defund online piracy. The Sygnal Association plays an extremely important role in Poland by providing a policy forum to help shape international IP rules for a changing world, thereby helping legitimate players to use and protect their IP for economic, social and cultural development.

Peter Szyszko, Founder and CEO, White Bullet