White Bullet partners with Peer39 to help defund online ad piracy

Cybersecurity and IP protection company, White Bullet, has partnered with Peer39, a provider of pre-bid keyword, contextual, and brand safety solutions for marketers. Peer39’s Contextual Data Marketplace allows advertisers to explore and discover data providers with scalable, cookie-free categories, and is accessible through all buying and selling platforms.

Meanwhile, White Bullet has already stopped millions of pounds of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners. Its recently launched Intellectual Property Infringement Platform (IPIP) – designed to make the job of detecting fraudulent content easier – helps to take the profit out of intellectual property crime.

The partnership, set within the shifting digital marketing landscape, will enable advertisers to reach specific audiences with precision and scale, safely – unlocking the programmatic ecosystem and providing direct access to cookie-free data sets from emerging contextual data providers.  Taken together, the partnership will elevate media performance whilst defunding pirated content by preventing ads from going to pirate websites and apps.

We are delighted to help advertisers reach their audiences in the moments that matter, whilst continuing to help defund online piracy. This is critical at a time when marketers are looking to explore cookie-free tactics, whilst moving to a modern, contextual approach. We all know that attention and alignment can dramatically increase ROI, yet the risks of pirated content remain – with unscrupulous players continuously attempting new tactics to undermine legitimate advertising and derail media spend into the pockets of criminals.

Peter Szyszko, Founder and CEO, White Bullet