White Bullet integrates with 4D to enable advertisers to tap into brand-safe targeted inventory

Cybersecurity and IP protection company, White Bullet, has integrated with self-service contextual outcomes engine, 4D, a division of Silverbullet. The integration, which is now live in 4D, enables advertisers to benefit from targeted inventory, whilst avoiding IP-infringement and preventing ads from going to pirate websites and apps.

Advertisers waste billions of dollars on illegal content and on IP-infringing sites. The partnership between Silverbullet and White Bullet gives brands and agency marketers to gain transparency into their inventory and reduce the risk of wasting budget due to ads being run on websites promoting or enabling pirated content.

4D is a contextual outcomes engine that drives in-the-moment marketing and brand suitability for digital media buying. The partnership will deliver products and services designed for the first-party data, post-cookie era; unlocking ROI for brand-safe marketing investments.

White Bullet offers services to make the job of detecting fraudulent content easier. It helps to combat traditional website piracy and emerging threats, with its IPIP platform, using AI and machine learning to uncover and assess IP-infringing content across multiple digital ecosystems. It harvests data from billions of websites and over 50 app stores worldwide, revealing the financial impact of this wide-scale, global problem.

With the cookieless era upon us and the increasing importance of first-party data and opt-in marketing approaches, this partnership with 4D, a division of Silverbullet, will enable organisations to drive in-the-moment advertising which – crucially – avoids IP infringing sites. Companies cannot afford to be wasting money on pirated content and by joining forces with 4D, together we are making in-the-moment, brand-safe marketing possible.

Peter Szyszko, CEO, White Bullet