White Bullet and The European Lotteries partner to fight ad-funded piracy

IP protection company White Bullet and The European Lotteries (EL) are now collaborating to help fight ad-funded piracy.

White Bullet will track advertising on high-risk pirate websites for EL and provide reports throughout the year by tracking advertising of EL’s members and providing information about which websites ads appeared on.

The European Lotteries (EL) is the European umbrella organisation of national lotteries operating games of chance, including sports betting, in more than 40 European countries. It is the European lottery and gambling sector’s largest and most representative organisation, and champions a high level of consumer protection.

White Bullet’s platform looks for IP-infringing content, examines each infringement’s context, and determines structural violation on a commercial scale – providing accurate piracy risk scores based on this analysis. It detects piracy across multiple digital ecosystems, remaining up-to-date in real-time, and tracking that all-important advertising and financial impact, with AI and machine learning taking the strain.

The company has already stopped millions of pounds of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners via its Intellectual Property Infringement Platform (IPIP).

We are delighted to support the European Lotteries as it helps to ensure a sustainable gaming model and to defund online piracy. EL plays an extremely important role within its sector and this partnership will help legitimate organisations to use and protect their IP.

Peter Szyszko, Founder and CEO, White Bullet