Vungle acquires playable ad builder, TreSensa Technologies

Mobile performance marketing platform, Vungle, has acquired TreSensa Technologies a mobile ad creative technology company headquartered in New York. TreSensa provides app developers with a suite of playable ad builders and fully customisable game-play ad engines through its cloud-based tools for large gaming and brand studios such as Zynga, GSN, EA, Etermax, Mag Interactive, Mars Petcare, Kraft Foods Group, and more.

The acquisition, Vungle’s third in the past six months, accelerates the company’s vision to be the only mobile performance marketing platform that addresses the complete app growth cycle. Combined with the previous acquisitions of GameRefinery and AlgoLift, the Vungle platform provides a suite of tools from game design and development, to marketing, measurement, and beyond.

The TreSensa Technologies acquisition enables Vungle Creative Labs to expose years of expertise through platform-based creative technology and offer creative performance insights and recommendations at scale. In addition, Vungle customers will now have the ability to export creatives to run across all major platforms and channels.

As the app industry becomes increasingly complex and data-driven, our goal is to provide app developers with the tools and constant innovation they need to impact every aspect of their business. TreSensa’s leading technology significantly bolsters our creative capabilities and enables us to develop even deeper and more strategic relationships with our customers. We are very excited to welcome TreSensa to the Vungle family.

Jeremy Bondy, CEO, Vungle