Vungle acquires mobile gaming analytics company, GameRefinery

Ben Philips Mobile performance advertising platform, Vungle, has acquired GameRefinery, a SaaS mobile gaming analytics company headquartered in Finland. GameRefinery’s Game Intelligence platform provides developers with retention and monetisation insights through its developer tools for world-class studios such as Zynga, King, Rovio, and Ubisoft.

The company’s contextual data sets across 160,000+ gaming apps bring unique and innovative targeting capabilities to Vungle’s platform, helping advertisers deliver contextually relevant campaigns and increase user acquisition performance in today’s privacy-focused, post-IDFA landscape.

GameRefinery also brings image recognition and creative tagging capabilities that will be leveraged by Vungle Creative Labs (VCL).

“Together, Vungle, GameRefinery, and Algolift offer the only platform that speaks to game and product teams in the development process, marketing, UA, and growth teams in the scaling stage, and data teams when measuring and refining outcomes,” said Jeremy Bondy, CEO of Vungle. “We are excited to welcome a remarkable GameRefinery team to the Vungle family and have never been stronger in our position as the trusted guide for developers.”

The combined offering will enable Vungle to touch our advertisers across multiple areas of our platform with deeper creative analysis and insights, contextual targeting recommendations, and reporting. Given the privacy-related changes to iOS 14 and the industry at large, it is more important now than ever to find inventive ways of understanding the context of an ad placement and driving better creative targeting. The GameRefinery acquisition gives us a richer suite of data to let us do exactly that.

Martin Price, Vice President of Product at Vungle