Uberall raises $115M, signs agreement to acquire MomentFeed

Near Me marketing platform, Uberall, has received a capital investment of $115 million led by Bregal Milestone, Level Equity, United Internet and Uberall management, which will be deployed to accelerate growth in the US and Canada.

The company is simultaneously announcing that it has signed a definitive agreement to acquire MomentFeed, a proximity search optimization company in North America to create a new, more powerful ‘Near Me’ customer experience platform, managing the online presence of 1.35 million business locations (more than any other current competitor).

Uberall and MomentFeed count many of the world’s largest multi-location brands as their customers, including BP, KFC, Marks & Spencer, McDonald’s and Pizza Hut.

The two companies are long-time business partners with a similar vision and complementary product suite. The combined platform will bring together Uberall’s listings and reputation management products, as well as first-to-market features like Google local ads, and combine them with MomentFeed’s local social capabilities, customer sentiment analysis and enterprise-grade service offering.

MomentFeed CEO Nick Hedges will join Uberall’s executive leadership team as Chief Strategy Officer and Executive Vice President North America, leading Uberall’s North American business unit which will have a significant sales, service and engineering footprint in California.

As consumers re-emerge from a year or more of lockdowns, businesses are rebounding, and they must be able to match growing consumer demands to receive the in-store experiences and services they expect. The combination of Uberall and MomentFeed helps us become the clear category leader with more innovative products, a world-class team, and the financial resources to fully deliver on the opportunity.

Florian Hübner, co-founder and CEO, Uberall