‘Near Me’ brand experience provider, Uberall, has launched Advanced Analytics, a tool that provides businesses with insights on how customers find, experience and interact with their business locations online and around the world.
Advanced Analytics provides full oversight over the impact of location marketing campaigns and enables businesses to take meaningful action based on concrete data. The new product adds to Uberall’s core suite of solutions which enable multi-location brands to easily manage ‘Near Me’ customer engagement on online listings, reviews and social media for each of their locations.
The tool centralises and transforms complex data into easy-to-understand visuals that directly tie to location-specific business objectives. Businesses get a birds-eye view of areas of strength, or those in need of improvement, by being able to analyse conversion metrics on impressions, clicks, and online review ratings.
Advanced Analytics also allows users to apply comprehensive filters such as time, region, or type of location (e.g. full service or express), and compare results year-on-year. With these insights, businesses can build operational strategies that boost the performance of specific locations or regions, and implement targeted action plans on a regional level.
Advanced Analytics is a single tool that measures brand performance along the entire customer journey. Finally, businesses can fully understand customers’ experience with their brand at each and every location from one central tool, enabling them to take complete control of their location marketing efforts and measure the value of their campaigns.
Florian Hübner, co-founder and CEO, Uberall