Uberall appoints two VPs – Veronika Gorkina and Laurence Capdeville

Near Me proximity marketing company, Uberall, has appointed Veronika Gorkina as VP of Go To Market Operations and Laurence Capdeville as VP of Customer Success.

Gorkina has more than 10 years of operational management experience. She was previously at Media Math, an ad-tech firm, and Forter, an e-commerce fraud prevention company, which achieved unicorn status last fall with a valuation of $3 billion. As one of Forter’s first employees, Veronika helped double revenue in less than a year, building the global operation team from scratch, and helping to scale the company.

At Uberall, Gorkina will ensure Uberall’s go-to market teams are fully equipped with the tools, processes and intelligence they need for market success and expansion, and work closely with other departments to execute Uberall’s GTM strategy.

Newly appointed VP of Customer Success, Laurence Capdeville, has 15-years experience with seven of them in the finance industry, having worked at US multinational investment bank, Citigroup. Capedeville transitioned to the tech space in 2012, and has worked with client-facing teams at ad tech company, AppNexus (now Xander, valued at $1.6bn) as Director, Product Solutions & Professional Services, and most recently as the Global Head of Customer Success at Via, a unicorn in the mobility space, valued at $2.25bn after its latest funding round in March.

Within Uberall, Laurence will drive two main objectives – providing the best ‘Near Me’ Customer Experience through its SaaS platform, and building robust and mutually rewarding partnerships with its global customers.

Uberall has gained increasing momentum over the past year, which has helped us attract more and more people like Veronika and Laurence. I’m excited to welcome them and know their contributions will further accelerate our strategy.

Florian, CEO and Co-founder, Uberall