Near Me brand experience company, Uberall, has partnered with Omnicom Media Group, to enable Nordic brands to improve and optimise their brand experiences for consumers at the local level.
For may consumers, the customer journey begins with a ‘Near Me’ search for products and services, only to find the opening hours or addresses are wrong. For brands with hundreds or thousands of locations, it’s a problem to manage and update thousands of listings across up to 125+ online platforms.
The partnership with Uberall will allow Omnicom Media Group agencies to analyse, optimise, and update thousands of listings across different verticals, countries, and business entities, minimising lost sales by having updated, consistent, and correct information on search engines and other online platforms.
Brands are recognising the importance of maintaining correct online information about their local outlets, such as address, opening hours, and store offerings as well as engaging consumers. We’ve experienced an increase in requests for tools that can automate and optimise local data workflows. We needed a partner that could manage and scale large local data sets for our enterprise clients, and in our opinion Uberall is one of the best location management platforms available.
Rasmus Himmelstrup, Head of Resolution Media, Denmark