Uberall has been selected by Gannett Co., Inc. and its digital marketing subsidiary ReachLocal to become its provider of presence management solutions. Gannett is the largest media publisher in the US, operating more than 250 local media brands, USA TODAY and Newsquest in the UK, and digital marketing services companies serving clients around the world.
As part of the agreement, Uberall will acquire Gannett’s SweetIQ subsidiary. Providing an array of local digital marketing services, the SweetIQ team will join Uberall and become part of a new Montreal hub, the company’s seventh location outside its Berlin headquarters.
More than 90% of internet users conduct online ‘Near Me’ searches for local business information and a majority of those are high-intent, high-converting lookups. Now more than ever, consumers are even more reliant on the internet as the first point of contact with local businesses, whether large enterprises or independent shops and restaurants.
Being found, engaging and converting local customers on search engines, directories, mobile apps and key vertical sites is paramount in the Age of ‘Near Me’.
In the online-offline economy, marketers of all sizes must create compelling ‘Near Me’ brand experiences. That includes optimised Google My Business listings, social media presence management, directory listings, reputation management and local ads.
Norman Rohr, SVP marketing,Uberall