Twilio launches interactive audio and video streaming – Twilio Live

Cloud communications platform, Twilio, has launched Twilio Live, a cloud-based platform that allows businesses to embed live, interactive audio and video streaming solutions into their applications.

Twilio’s annual State of Customer Engagement Report, released in Feb, showed that 98% of businesses have accelerated customer video communication during the pandemic. From virtual conferences to workout classes to online learning, video and audio live streaming is here to stay.

According to The Forrester Tech Tide™: Video Technologies For Customer And Employee Experience, Q4 2020, “AD&D leaders that adopt, deploy, and reinforce the power of video will be uniquely positioned to create a differentiated customer experience (CX) and employee experience (EX) to an increasing remote user population…Particularly in the era of the COVID-19 pandemic, it’s time for businesses to up-level their delivery capabilities and shift investments to platforms that can offer more engagement and interactivity.”

Unlike existing solutions in the rapidly-growing live streaming market, Twilio Live enables businesses to deliver audio and video experiences that custom-fit their specific brand and community needs. Twilio Live provides low latency at scale and the backing of Twilio’s reliable and secure infrastructure. Businesses in a wide array of industries, from retail to education to gaming and entertainment, can build live streaming experiences that are unique to their brand.

The rise of virtual experiences and the popularity of platforms like Clubhouse and TikTok have signalled that the next big channel for customer engagement is live audio and video streaming. Twilio Live gives businesses the building blocks they need to create personalized experiences for their communities and interact with millions of customers in a fresh and exciting way.

Hakim Mehmood, GM of Voice and Video, Twilio