Mobile marketing infrastructure company,Tenjin, has been named an official Snapchat Mobile Measurement Partner.
The partnership enables app marketers to optimize their install campaigns through Snap Ads, Lenses and Story Ads using extremely detailed user-level data through Tenjin’s powerful attribution and analytics platform.enjin provides a comprehensive suite of visualization and data intelligence solutions enabling app marketers to track the performance of app install campaigns by retention, revenue, ROI and other metrics on a per-user level.
These tools give Snapchat advertisers the real-time data and insights they need to make actionable decisions for optimizing the targeting and creative of their app install campaigns. Tenjin also provides a flexible data warehousing solution that gives marketers a powerful infrastructure to build custom analyses of campaign data.
Mobile Measurement Partners are Snapchat-approved platforms that offer dedicated mobile tracking services for mobile app install campaigns. App installs expand on Snap Ads’ traditional 10-second vertical videos by giving users direct access to the app stores.