Mobile advertising and app monetization company, Tapjoy has launched Multi-Reward Engagements for Cost-Per-Engagement (CPE) offers. Multi-Reward Engagements allow users to earn multiple rewards within the one CPE offer, delivering a better experience for users and providing app advertisers with an innovative way to increase deeper funnel engagements. The new ad unit has also proven to drive higher average RPU for app publishers.
Tapjoy’s CPE product allows users to download new apps and complete in-app objectives such as attaining a certain level in a game or completing a specific action in return for rewards in the host app. While app marketers prefer to reward users for actions that take them deep into the app, offers that require users to proceed too far into an app tend to see a higher drop off rate due to the increased friction.
The addition of Multi-Reward Engagements for CPE aims to reduce this drop off by rewarding users at various points along their journey thus creating more earning opportunities for users and a higher likelihood to complete the highest value offer. Meanwhile, they improve retention in the host app, as users have more currency to spend. Overall, the experience offers users the option to earn rewards at their own pace, with reliable visibility at every step along the way.
Tapjoy has always been a steadfast proponent of the value exchange model. We believe that this model is most effective when the user experience comes first. With the release of Multi-Reward Engagements, we’re seeing fewer customer support requests, higher completion of CPE offers, and higher revenue for developers, which correlates to higher engagement. High user engagement benefits the entire mobile ecosystem — players, advertisers, and developers alike.
Sarah Chafer, EVP Global Ad Sales, Tapjoy