EYE Moves: Tapjoy appoints Jeff Drobick Chief Executive Officer

Tapjoy, the Maximum Impact Platform™ for mobile advertisers and app developers, has appointed Jeff Drobick as its new President and Chief Executive Officer. Drobick takes over for Steve Wadsworth, who transitions from his role as CEO to Chairman of Tapjoy’s Board of Directors.

Jeff Drobick has served as Chief Product Officer of Tapjoy since 2013. Prior to Tapjoy, Drobick served as CEO of Geeknet Media and also spent nearly 12 years at eBay, where he was VP  of Customer Service Technology and VP of IMD & Product Development. Prior to eBay, he spent nearly 8 years in Accenture’s global technology practice.

As Tapjoy’s CPO, Drobick worked closely with Wadsworth to help establish the company as the leader in mobile opt-in, value exchange advertising and claim significant market share in the areas of app monetization, rewarded video, rich media and programmatic advertising. Drobick’s appointment to CEO ensures a seamless transition and continued oversight of the product initiatives and commercial outreach fueling Tapjoy’s momentum.

We have a great leadership team and passionate employees helping our customers reach about 800 million consumers every month. That’s pretty remarkable, and the partnership across our commercial, technical and functional teams is a key driver behind the results. I’m also excited to continue working with Steve as Chairman, and as CEO I will carry forward our mission, vision and values for our customers and shareholders.

Jeff Drobick, CEO, Tapjoy

Steve Wadsworth has served as CEO of Tapjoy since 2012. He was previously President of Disney Interactive Media Group and SVP & Chief Financial Officer of Walt Disney Internet Group. Wadsworth oversaw the company’s successful acquisitions of 5ROCKS, a mobile marketing automation and analytics company, and Tapdaq, an advertising mediation and app monetization platform.

During his tenure, Tapjoy was named one of the “World’s Most Innovative” companies by Fast Company, and the company has experienced accelerating revenue growth and more than two years of expanding profitability.

I am very proud of what the team has accomplished over the years as we established ourselves as a leader in mobile advertising and app monetization. The ecosystem is maturing rapidly, and with Tapjoy poised to release a number of new innovations, now is the right time for Jeff to take over. He is a great leader with exceptional vision, and he was the obvious choice to serve as our next CEO. I have the fullest confidence in him and the team to continue driving the industry forward and creating value for all of our customers, partners and stakeholders.

Steve Wadsworth, Chairman, Tapjoy