Mobilesquared: RCS messaging users will grow 294% by 2024
RCS messaging is becoming a key platform connecting brands with consumers, joining the list of mainstream marketing channels alongside TV,
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Mobile Messaging
Juniper: RCS messaging will reach 3.9 billion users by 2025 and offer a rich-media ad channel
A new study from Juniper Research has found that the global number of users of RCS messaging will reach 3.9 billion by
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Out There Impact collaborates with the World Health Organisation for pandemic RCS education campaign
Out There Impact, the philanthropic division of Out There Media is collaborating with the World Health Organization (WHO) to launch
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Caesars Entertainment launches Apple App Clip to improve customer experience
Casino and entertainment company, Caesars Entertainment, has launched an Apple App Clip that allows on-site guests to locate their hotel
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Cisco to acquire IMImobile for $730m
Cisco and IMImobile have announced that they have reached an agreement which will see Cisco will pay 595 pence per
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App Annie: Consumers want privacy features in their messaging apps
Consumers are increasingly seeking out apps with enhanced privacy features, according to a new report by App Annie commissioned by Facebook.
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Twilio: Covid-19 has accelerated digital transformation by 5 years, but businesses can’t afford to be complacent
Cloud communications platform, Twilio, has published the findings of new research analysing British consumers’ views on what good customer engagement
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Report: Brands will divert billions of dollars from ineffective banner ads to RCS messaging campaigns
Brands will divert billions of dollars from ineffective digital banner advertising to mobile operator-led RCS messaging campaigns over the coming
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Instagram and Cybersmile launch anti-bullying campaign
Instagram and anti-cyberbullying organisation, Cybersmile, are launching Banter or Bullying? No Offence, a campaign bringing together music artist and entertainer
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Infobip to acquire Amdocs company, OpenMarket, for $300m
Global cloud communications company, Infobip has entered into a definitive agreement with Amdocs Inc. (NasdaqGS: DOX) to acquire mobile messaging
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