App Annie: Consumers spent a record breaking $170 billion on apps in 2021
Mobile continues to dominate as consumers spent a record 3.8 trillion hours on mobile in 2021, according to mobile data
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Mobile Games
Moloco: Post IDFA, advertising costs for casual games dropped 38% and jumped 78% for core games
Moloco’s latest released report, Post-IDFA Mobile Game Advertising Costs: Casual vs Core, indicates that casual game advertising costs have declined
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App Annie: Consumers spent $143 billion on mobile apps in 2020
Mobile data and analytics company App Annie has released The State of Mobile 2021 report, its annual appraisal of mobile’s
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Mobile gaming skyrockets in UK as users pay to win
Puzzles top the list for most popular mobile game while 43% of mobile gamers made in-app purchases, doing it almost
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Moat by Oracle Data Cloud and Anzu.io bring in-game ad measurement to mobile and PC
In-game advertising platform, Anzu.io, is collaborating with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic
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App Annie data: Here’s what happened in 2020
As COVID-19 has gripped the world, altered economics and transformed daily lives, one thing is certain: we have all leaned
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Video games market will grow to $200 billion by 2023 as F2P intensifies in-game monetisation
A new report from Juniper Research forecasts und that the video games industry will exceed $200 billion in value in
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App Annie: Consumers spent 1.6 Trillion hours on mobile in H1 2020
Mobile data and analytics firm, App Annie, has released its latest report which shows that consumers spent 1.6 trillion hours
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