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Mobile Games

apps
AppAnnie News 

App Annie: Consumers spent a record breaking $170 billion on apps in 2021

January 13, 2022 infomobster Mobile Commerce, Mobile Games

Mobile continues to dominate as consumers spent a record 3.8 trillion hours on mobile in 2021, according to mobile data

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Advertising costs
MOLOCO News 

Moloco: Post IDFA, advertising costs for casual games dropped 38% and jumped 78% for core games

November 10, 2021 infomobster Advertising, Mobile Games

Moloco’s latest released report, Post-IDFA Mobile Game Advertising Costs: Casual vs Core, indicates that casual game advertising costs have declined

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The State of Mobile 2021
AppAnnie News 

App Annie: Consumers spent $143 billion on mobile apps in 2020

January 13, 2021January 13, 2021 infomobster Mobile Games

Mobile data and analytics company App Annie has released The State of Mobile 2021 report, its annual appraisal of mobile’s

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mobile gaming
News 

Mobile gaming skyrockets in UK as users pay to win

January 7, 2021 infomobster Mobile Games

Puzzles top the list for most popular mobile game while 43% of mobile gamers made in-app purchases, doing it almost

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in-game ad measurement
Anzu EYE Network 

Moat by Oracle Data Cloud and Anzu.io bring in-game ad measurement to mobile and PC

December 15, 2020December 15, 2020 infomobster Mobile Games

In-game advertising platform, Anzu.io, is collaborating with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic

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App Annie
AppAnnie Intelligence 

App Annie data: Here’s what happened in 2020

December 10, 2020December 10, 2020 infomobster Mobile Games

As COVID-19 has gripped the world, altered economics and transformed daily lives, one thing is certain: we have all leaned

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Mobile gaming
News 

Video games market will grow to $200 billion by 2023 as F2P intensifies in-game monetisation

September 8, 2020November 2, 2020 infomobster Mobile Games

A new report from Juniper Research forecasts und that the video games industry will exceed $200 billion in value in

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AppAnnie News 

App Annie: Consumers spent 1.6 Trillion hours on mobile in H1 2020

August 17, 2020November 2, 2020 infomobster Apps / Measurement / Analytics, Mobile Games

Mobile data and analytics firm, App Annie, has released its latest report which shows that consumers spent 1.6 trillion hours

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About Us

Mobile Industry Eye specialises in the delivery of mobile technology news and opinion based on industry reports, research and white papers - a container for the critical insights for any brand or company that uses mobile technology to operate its business. We also conduct interviews with brand-side executives and leading technology providers, to gather personal insights on the direction of the mobile industry. From time-to-time we conduct primary research in partnership with companies that want to make sense of the mobile world.

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