Flurry: Opt in rates for tracking across iOS 14.5 sitting at 13%
Apple recently introduced iOS 14.5 and with it, effectively killed off its IDFA – the random device identifier assigned to
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IDFA
Opinion: It’s nothing personal, ad targeting without personal data
Recent moves by Apple and Google mean that the industry must now look at different ad targeting methods. Diane Perlman,
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Ogury launches Personified Targeting to provide IDFA free web targeting
Mobile advertising company, Ogury, has launched Personified Targeting, an AI-powered technology that brings the company’s in-app audience data onto the
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EYE Views: Measuring the impact of in-game advertising
For a long time, in-game advertising has been a contentious but necessary evil because it interrupts gameplay. Now, new in-game
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Post-IDFA: Strategies to adopt for future iOS campaign success
Apple’s privacy control and the deprecation of its Identifier for Advertisers (IDFA) will take place in the Spring, allowing users
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EYE Views: How will the ad tech industry outmanoeuvre Apple’s deprecation of its IDFA?
Mobile advertising is about to be upended. It’s no secret that Apple’s long-awaited privacy control and the deprecation of its
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Vungle acquires mobile gaming analytics company, GameRefinery
Mobile performance advertising platform, Vungle, has acquired GameRefinery, a SaaS mobile gaming analytics company headquartered in Finland. GameRefinery’s Game Intelligence
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How to build a mobile marketing strategy in the post-IDFA era
With Apple announcing new privacy measures that will go live in early Spring, the IDFA, Apple’s identifier for advertisers, will
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Mobile Marketing – Where it’s Been, Where it’s Heading
Mobile marketing was a blunt instrument. Smartphones, of course, changed all of that and for savvy brands the rewards are
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Firms form alliance to help smooth the transition to a post-IDFA future
App marketing optimisation platform, Liftoff, has launched the Post IDFA Alliance, a partnership of mobile marketing technology companies focused on
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