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IDFA

EYE FOUR Opinion Pushwoosh 

How to build a mobile marketing strategy in the post-IDFA era

March 2, 2021March 3, 2021 infomobster Advertising, IDFA

With Apple announcing new privacy measures that will go live in early Spring, the IDFA, Apple’s identifier for advertisers, will

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Featured kochava Opinion 

Mobile Marketing – Where it’s Been, Where it’s Heading

February 19, 2021February 23, 2021 infomobster Advertising, IDFA

Mobile marketing was a blunt instrument. Smartphones, of course, changed all of that and for savvy brands the rewards are

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News Vungle 

Firms form alliance to help smooth the transition to a post-IDFA future

February 18, 2021February 23, 2021 infomobster Advertising, IDFA

App marketing optimisation platform, Liftoff, has launched the Post IDFA Alliance, a partnership of mobile marketing technology companies focused on

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In-play ad
Admix News 

Admix Report: Game developers are embracing in-play ad units

February 16, 2021February 23, 2021 infomobster Advertising, IDFA

In-play ad firm, Admix, has released a partner survey, exploring how, the relatively new advertising technology, is transforming brand advertising

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in-game ads
AdInMo EYE Network 

InMobi and AdInMo partner to connect brands to mobile gamers

January 28, 2021February 23, 2021 infomobster Advertising, IDFA

AdInMo, the mobile InGamePlay™ brand advertising platform has partnered with mobile advertising company, InMobi, to offer, the highly prized, in-game

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EYE FOUR Newzoo Opinion 

Newzoo: Mobile Gaming trends to watch in 2021

January 15, 2021February 23, 2021 infomobster IDFA

What does 2021 hold for mobile gaming? There are a lot of moving parts, Apple’s removal of IDFA, 5G penetration,

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Kochava Foundry
EYE FOUR kochava Opinion 

Kochava: Measuring lift with the marketing research panel of the future

December 21, 2020February 23, 2021 infomobster IDFA

How do you measure ad campaigns? Real-time attribution has become the watchword. But linking outcomes of campaigns as evidence of

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voice communications
AppsFlyer EYE Network 

Salesforce Ventures joins AppsFlyer’s $210 million series D funding round

November 24, 2020February 23, 2021 infomobster Advertising, Apps / Measurement / Analytics, IDFA

Attribution and marketing analytics firm, AppsFlyer, has announced that Salesforce Ventures has joined its roster of investors in a late

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kochava Opinion 

Kochava for Publishers – essential tools for the iOS 14 age and beyond

November 13, 2020February 23, 2021 infomobster Advertising, IDFA

2020 will undoubtedly be a year to remember. It has brought with it unprecedented challenges to the status quo of

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Kochava FoundryTM
EYE Network Vungle 

Vungle acquires mobile ad marketing intelligence platform AlgoLift

October 13, 2020February 23, 2021 infomobster EYE Network, IDFA

Mobile ad network and in-app monetization platform, Vungle, has acquired AlgoLift, an LTV-powered user acquisition automation platform for mobile advertisers.

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Mobile Industry Eye specialises in the delivery of mobile technology news and opinion based on industry reports, research and white papers - a container for the critical insights for any brand or company that uses mobile technology to operate its business. We also conduct interviews with brand-side executives and leading technology providers, to gather personal insights on the direction of the mobile industry. From time-to-time we conduct primary research in partnership with companies that want to make sense of the mobile world.

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