Research from data connectivity platform LiveRamp, in collaboration with Censuswide, reveals that 78% of UK marketers believe that the final
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Real-time ad attribution and measurement company, Kochava, has acquired DigiCenter, a firm that provides identity and cross-device graph data for
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Ad tech platform, Smart AdServer (Smart) has launched its Identity Indicator, a quarterly report that offers insights into the emerging
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Apple recently introduced iOS 14.5 and with it, effectively killed off its IDFA – the random device identifier assigned to
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Recent moves by Apple and Google mean that the industry must now look at different ad targeting methods. Diane Perlman,
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Mobile advertising company, Ogury, has launched Personified Targeting, an AI-powered technology that brings the company’s in-app audience data onto the
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For a long time, in-game advertising has been a contentious but necessary evil because it interrupts gameplay. Now, new in-game
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Apple’s privacy control and the deprecation of its Identifier for Advertisers (IDFA) will take place in the Spring, allowing users
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Mobile advertising is about to be upended. It’s no secret that Apple’s long-awaited privacy control and the deprecation of its
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Mobile performance advertising platform, Vungle, has acquired GameRefinery, a SaaS mobile gaming analytics company headquartered in Finland. GameRefinery’s Game Intelligence
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