How to build a mobile marketing strategy in the post-IDFA era
With Apple announcing new privacy measures that will go live in early Spring, the IDFA, Apple’s identifier for advertisers, will
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IDFA
Mobile Marketing – Where it’s Been, Where it’s Heading
Mobile marketing was a blunt instrument. Smartphones, of course, changed all of that and for savvy brands the rewards are
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Firms form alliance to help smooth the transition to a post-IDFA future
App marketing optimisation platform, Liftoff, has launched the Post IDFA Alliance, a partnership of mobile marketing technology companies focused on
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Admix Report: Game developers are embracing in-play ad units
In-play ad firm, Admix, has released a partner survey, exploring how, the relatively new advertising technology, is transforming brand advertising
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InMobi and AdInMo partner to connect brands to mobile gamers
AdInMo, the mobile InGamePlay™ brand advertising platform has partnered with mobile advertising company, InMobi, to offer, the highly prized, in-game
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Newzoo: Mobile Gaming trends to watch in 2021
What does 2021 hold for mobile gaming? There are a lot of moving parts, Apple’s removal of IDFA, 5G penetration,
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Kochava: Measuring lift with the marketing research panel of the future
How do you measure ad campaigns? Real-time attribution has become the watchword. But linking outcomes of campaigns as evidence of
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Salesforce Ventures joins AppsFlyer’s $210 million series D funding round
Attribution and marketing analytics firm, AppsFlyer, has announced that Salesforce Ventures has joined its roster of investors in a late
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Kochava for Publishers – essential tools for the iOS 14 age and beyond
2020 will undoubtedly be a year to remember. It has brought with it unprecedented challenges to the status quo of
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Vungle acquires mobile ad marketing intelligence platform AlgoLift
Mobile ad network and in-app monetization platform, Vungle, has acquired AlgoLift, an LTV-powered user acquisition automation platform for mobile advertisers.
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