Apps / Measurement / Analytics Archives »

Salesforce Ventures joins AppsFlyer’s $210 million series D funding round

Attribution and marketing analytics firm, AppsFlyer, has announced that Salesforce Ventures has joined its roster of investors in a late

Newly released data from app marketing platform Adjust, indicates mobile ad fraud is not only rising, but that failing to

Mobile data and analytics platform, App Annie, predicts monthly active users for TikTok will pass the 1 billion mark, mobile

A survey commissioned by Adjust finds American consumers spend an average $20.78 a month on app subscriptions, with more than

App advertising attribution firm, AppsFlyer has released the 11th edition of its Performance Index. While Facebook took the #1 spot,

Mobile data and analytics platform, App Annie, has published its Q3 Index findings for gaming apps. Record numbers of consumers

Mobile app engagement rates have soared under lockdown. That’s according to customer engagement company Airship which has published the results

In-app shopping activity has risen to new heights amid the coronavirus pandemic in Europe, seeing a 35% rise in eCommerce

With just four months away from wrapping this year up, offline-turned-online apps show explosive growth in Q2,2020. Online Pharmacy, Health

TikTok’s future may be uncertain in the US, but its UK operations continue to grow robustly despite security concerns. According