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Apps / Measurement / Analytics

Kochava Subscriptions
EYE Network kochava 

Kochava launches Kochava Subscriptions to proactively mitigate customer churn

February 18, 2021 infomobster Apps / Measurement / Analytics

Real-time data for omni-channel attribution and measurement company, Kochava, has launched Kochava Subscriptions, a new solution that natively joins measurement

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App Annie Pulse app
AppAnnie EYE Network 

App Annie launches App Annie Pulse app to give execs one touch access to mobile market data

February 10, 2021 infomobster Apps / Measurement / Analytics

Mobile data and analytics company, App Annie, has launched the App Annie Pulse, a companion app to give execs a

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EYE Network Unity Zendesk 

Zendesk joins the Unity Verified Solutions Partner Program

December 15, 2020January 25, 2021 infomobster Apps / Measurement / Analytics

CRM company, Zendesk, has become a Unity Verified Solutions Partner making its SDK optimized and available for developers that use

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voice communications
AppsFlyer EYE Network 

Salesforce Ventures joins AppsFlyer’s $210 million series D funding round

November 24, 2020February 23, 2021 infomobster Advertising, Apps / Measurement / Analytics, IDFA

Attribution and marketing analytics firm, AppsFlyer, has announced that Salesforce Ventures has joined its roster of investors in a late

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ad fraud
Adjust News 

Adjust: Rise in ad fraud across all verticals with increase in faking organic metrics

November 19, 2020 infomobster Advertising, Apps / Measurement / Analytics

Newly released data from app marketing platform Adjust, indicates mobile ad fraud is not only rising, but that failing to

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VidMob
AppAnnie News 

App Annie: TikTok, ‘at-home’ activities, advertising and streaming apps will be the winners in 2021

November 18, 2020 infomobster Apps / Measurement / Analytics

Mobile data and analytics platform, App Annie, predicts monthly active users for TikTok will pass the 1 billion mark, mobile

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subscription tracking
Adjust News 

Adjust launches subscription tracking product as streaming and app subs boom

October 15, 2020November 2, 2020 infomobster Apps / Measurement / Analytics

A survey commissioned by Adjust finds American consumers spend an average $20.78 a month on app subscriptions, with more than

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app advertising
AppsFlyer News 

AppsFlyer: Facebook hits #1 position in mobile app advertising

October 14, 2020November 2, 2020 infomobster Advertising, Apps / Measurement / Analytics

App advertising attribution firm, AppsFlyer has released the 11th edition of its Performance Index. While Facebook took the #1 spot,

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AppAnnie News 

App Annie: Consumers spent $20 billion in gaming apps in Q3 2020

October 8, 2020November 2, 2020 infomobster Apps / Measurement / Analytics

Mobile data and analytics platform, App Annie, has published its Q3 Index findings for gaming apps. Record numbers of consumers

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App Annie
Airship News 

Airship: Mobile app engagement rates have soared under lockdown

October 5, 2020November 2, 2020 infomobster Apps / Measurement / Analytics

Mobile app engagement rates have soared under lockdown. That’s according to customer engagement company Airship which has published the results

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About Us

Mobile Industry Eye specialises in the delivery of mobile technology news and opinion based on industry reports, research and white papers - a container for the critical insights for any brand or company that uses mobile technology to operate its business. We also conduct interviews with brand-side executives and leading technology providers, to gather personal insights on the direction of the mobile industry. From time-to-time we conduct primary research in partnership with companies that want to make sense of the mobile world.

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