Kochava launches Kochava Subscriptions to proactively mitigate customer churn
Real-time data for omni-channel attribution and measurement company, Kochava, has launched Kochava Subscriptions, a new solution that natively joins measurement
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Apps / Measurement / Analytics
App Annie launches App Annie Pulse app to give execs one touch access to mobile market data
Mobile data and analytics company, App Annie, has launched the App Annie Pulse, a companion app to give execs a
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Zendesk joins the Unity Verified Solutions Partner Program
CRM company, Zendesk, has become a Unity Verified Solutions Partner making its SDK optimized and available for developers that use
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Salesforce Ventures joins AppsFlyer’s $210 million series D funding round
Attribution and marketing analytics firm, AppsFlyer, has announced that Salesforce Ventures has joined its roster of investors in a late
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Adjust: Rise in ad fraud across all verticals with increase in faking organic metrics
Newly released data from app marketing platform Adjust, indicates mobile ad fraud is not only rising, but that failing to
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App Annie: TikTok, ‘at-home’ activities, advertising and streaming apps will be the winners in 2021
Mobile data and analytics platform, App Annie, predicts monthly active users for TikTok will pass the 1 billion mark, mobile
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Adjust launches subscription tracking product as streaming and app subs boom
A survey commissioned by Adjust finds American consumers spend an average $20.78 a month on app subscriptions, with more than
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AppsFlyer: Facebook hits #1 position in mobile app advertising
App advertising attribution firm, AppsFlyer has released the 11th edition of its Performance Index. While Facebook took the #1 spot,
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App Annie: Consumers spent $20 billion in gaming apps in Q3 2020
Mobile data and analytics platform, App Annie, has published its Q3 Index findings for gaming apps. Record numbers of consumers
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Airship: Mobile app engagement rates have soared under lockdown
Mobile app engagement rates have soared under lockdown. That’s according to customer engagement company Airship which has published the results
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