Salesforce Ventures joins AppsFlyer’s $210 million series D funding round
Attribution and marketing analytics firm, AppsFlyer, has announced that Salesforce Ventures has joined its roster of investors in a late
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Advertising
Adform sets a new standard for transparency with PwC review of Adform FLOW platform
Digital campaign lifecycle company, Adform, has received PwC validation that its independent and integrated advertising platform, Adform FLOW, supplies modern
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Adjust: Rise in ad fraud across all verticals with increase in faking organic metrics
Newly released data from app marketing platform Adjust, indicates mobile ad fraud is not only rising, but that failing to
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Report: Brands will divert billions of dollars from ineffective banner ads to RCS messaging campaigns
Brands will divert billions of dollars from ineffective digital banner advertising to mobile operator-led RCS messaging campaigns over the coming
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Kochava for Publishers – essential tools for the iOS 14 age and beyond
2020 will undoubtedly be a year to remember. It has brought with it unprecedented challenges to the status quo of
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Blis launches Prospect Targeting to help drive new and lapsed customers in-store and online
Location-powered advertising and analytics firm, Blis, has launched Prospect Targeting, a product that combines Blis’ location data with customer characteristics
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IAS:70% of Brits more likely to remember contextually relevant ads
Digital ad verification company, Integral Ad Science has released The Power of Context UK, a report, that examines how context
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IAB: Digital adspend dipped 5% in H1 2020 despite surge in time spent online
The IAB UK’s Digital Adspend data for H1 2020 shows that spend dipped by 5% in the first six months
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AppsFlyer: Facebook hits #1 position in mobile app advertising
App advertising attribution firm, AppsFlyer has released the 11th edition of its Performance Index. While Facebook took the #1 spot,
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IAS: Programmatic is driving improvements in UK digital media
Ad verification firm, Integral Ad Science (IAS), has released its Media Quality Report for H1 2020. According to the report,
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