Adverty collaborates with Oracle Moat to enhance in-game ad measurement
In-game ad platform, Adverty, has partnered with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and
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Advertising
Taboola’s #RecommendHER campaign rewards more than 100 women-owned businesses with free advertising
Taboola, has powered advertising campaigns for more than 100 women-owned businesses, as part of its #RecommendHER program – a global
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Cavai partners with Orage Publishing to provide Cavai Bubble® conversational ad formats
Conversational advertising firm, Cavai, has partnered with Orage Publishing to provide its flagship Cavai Bubble® conversational ad formats across the
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EYE Moves: BIMA appoints Matt Sullivan as Managing Director
UK tech and digital trade body, BIMA, has appointed of Matt Sullivan to the position of Managing Director. Reporting into
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EYE Moves: TabMo appoints Olivia Dale as Agency Sales Manager
TabMo, has appointed Olivia Dale as its new agency sales manager as the ad-tech firm continues to expand its team
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Post-IDFA: Strategies to adopt for future iOS campaign success
Apple’s privacy control and the deprecation of its Identifier for Advertisers (IDFA) will take place in the Spring, allowing users
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EYE Views: How will the ad tech industry outmanoeuvre Apple’s deprecation of its IDFA?
Mobile advertising is about to be upended. It’s no secret that Apple’s long-awaited privacy control and the deprecation of its
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AppsFlyer Performance Index: Google leads on scale, Facebook dominates quality
Ad attribution company, AppsFlyer, has released the 12th edition of its Appsflyer Performance Index, ranking the top media sources in
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Anzu appoints Josh Schmiesing as strategic advisor
In-game advertising platform, Anzu.io, has appointed Josh Schmiesing as a strategic advisor. Josh has experience leading brands spanning 65+ countries
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Adverty partners with mobile game developer Gold Town Games
In-game advertising specialist Adverty has entered into a strategic partnership with Gold Town Games, which will enable the mobile game
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