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  • Taboola’s #RecommendHER campaign rewards more than 100 women-owned businesses with free advertising
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in-game ad
Adverty EYE Network 

Adverty collaborates with Oracle Moat to enhance in-game ad measurement

April 15, 2021April 20, 2021 infomobster Advertising

In-game ad platform, Adverty, has partnered with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and

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#RecommendHER
EYE Network Taboola 

Taboola’s #RecommendHER campaign rewards more than 100 women-owned businesses with free advertising

April 15, 2021 infomobster Advertising

Taboola, has powered advertising campaigns for more than 100 women-owned businesses, as part of its #RecommendHER program – a global

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Cavai Bubble
Cavai EYE Network 

Cavai partners with Orage Publishing to provide Cavai Bubble® conversational ad formats

April 13, 2021 infomobster Advertising

Conversational advertising firm, Cavai, has partnered with Orage Publishing to provide its flagship Cavai Bubble® conversational ad formats across the

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Matt Sullivan
EYE Moves 

EYE Moves: BIMA appoints Matt Sullivan as Managing Director

April 12, 2021 infomobster Advertising, EYE Moves

UK tech and digital trade body, BIMA, has appointed of Matt Sullivan to the position of Managing Director. Reporting into

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Olivia Dale
EYE Moves EYE Network TabMo 

EYE Moves: TabMo appoints Olivia Dale as Agency Sales Manager

April 8, 2021 infomobster Advertising, EYE Moves

TabMo, has appointed Olivia Dale as its new agency sales manager as the ad-tech firm continues to expand its team

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IDFA
EYE FOUR Opinion Vungle 

Post-IDFA: Strategies to adopt for future iOS campaign success

April 7, 2021April 7, 2021 infomobster Advertising, IDFA

Apple’s privacy control and the deprecation of its Identifier for Advertisers (IDFA) will take place in the Spring, allowing users

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Adjust BidSwitch blp101 Covatic EYE Views Featured IAS IPONWEB kochava Opinion TabMo Vungle 

EYE Views: How will the ad tech industry outmanoeuvre Apple’s deprecation of its IDFA?

April 1, 2021April 1, 2021 infomobster Advertising, EYE Views, IDFA

Mobile advertising is about to be upended. It’s no secret that Apple’s long-awaited privacy control and the deprecation of its

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AppsFlyer
AppsFlyer News 

AppsFlyer Performance Index: Google leads on scale, Facebook dominates quality

March 24, 2021March 25, 2021 infomobster Advertising

Ad attribution company, AppsFlyer, has released the 12th edition of its Appsflyer Performance Index, ranking the top media sources in

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Anzu Josh Schmiesing
Anzu EYE Network 

Anzu appoints Josh Schmiesing as strategic advisor

March 24, 2021March 25, 2021 infomobster Advertising

In-game advertising platform, Anzu.io, has appointed Josh Schmiesing as a strategic advisor.  Josh has experience leading brands spanning 65+ countries

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Gold Town Games
Adverty EYE Network 

Adverty partners with mobile game developer Gold Town Games

March 24, 2021 infomobster Advertising

In-game advertising specialist Adverty has entered into a strategic partnership with Gold Town Games, which will enable the mobile game

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Mobile Industry Eye specialises in the delivery of mobile technology news and opinion based on industry reports, research and white papers - a container for the critical insights for any brand or company that uses mobile technology to operate its business. We also conduct interviews with brand-side executives and leading technology providers, to gather personal insights on the direction of the mobile industry. From time-to-time we conduct primary research in partnership with companies that want to make sense of the mobile world.

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