Taboola partners with Xiaomi to power lock screen content on 100 million smartphones

Recommendation platform, Taboola, has partnered with Xiaomi to power recommendations across Xiaomi’s smartphones with Taboola News, a product that brings content from Taboola’s publisher network directly into native services from mobile carriers and device manufacturers, including smartphone screens and web browsers.

Xiaomi will integrate this content, as part of a long-term strategic partnership with Taboola, on the lock screen of its 100 million+ global smartphones. Key among Xiaomi’s goals with Taboola News is the ability to provide consumers a positive user experience with its devices and offer quality content from publishers that keep users engaged.
Taboola News creates new opportunities to deliver personalised content and revenue for mobile carriers and device manufacturers, while advertisers have more opportunities to tap into Taboola’s massive reader scale to reach the right audiences.

Taboola is a well-known name for providing high quality news content. Our customer base is diverse and lives across more than 60 markets, which means the ability to offer content catered to their interests is a powerful one. We look forward to leveraging Taboola’s large publisher network to give our users the best experience possible.

Chan Liu, General Manager of Global Internet Business, Xiaomi