Taboola partners with Getty Images to integrate premium video into its ad platform

Recommendation platform, Taboola,  has entered into a multi-year agreement with visual communications firm, Getty Images. The deal provides Taboola’s, more than 14,000 advertisers, with access to the premium library of stock video content within the Taboola Ads media buying platform.

With this new partnership, Taboola advertisers will benefit from frictionless access to high-quality videos from Getty Images to use in campaigns across a network that reaches more than 500 million daily active users on the world’s top publishers.

Videos will be available over Taboola’s formats, including Motion Ads and High Impact Video products. With these formats and Taboola’s long-term partnerships with the world’s top websites, advertisers can also trust that their ads can be enhanced by high-quality and relevant video and imagery every time they are viewed.

We’re continuing to give advertisers the tools they need to succeed, and thanks to our partnership with Getty Images, we’re making it seamless for advertisers of all sizes to tap into the power of video.  The ability to create custom video content for campaigns with a partner like Getty Images means advertisers can ramp quickly and get their campaigns in front of our large audience of publishers and their readers.

Adam Singolda, CEO and founder, Taboola