Recommendation engine, Taboola, has updated SmartBid and renamed the AI-powered ad technology, SmartBid Dimensions.
Introduced in 2018, SmartBid uses readership pattern data from global campaigns that reach more than 500 million daily active users and deep learning algorithms to adjust advertisers’ bids, to drive actions an advertiser wants to accomplish. In Q3 2021, 85 percent of total advertising spend on Taboola tapped SmartBid.
As of today, Taboola is taking a meaningful step forward with SmartBid Dimensions, a new way to utilise granular data and fully automate the process for advertisers. The technology uses AI to go beyond publisher performance to change the price of each bid, and instead look at dozens of granular dimensions advertisers care about.
With SmartBid Dimensions, advertisers can for the first time couple contextual data such as demographic data with more user dimensions on readers’ data points that have been previously inaccessible to advertisers before. These data points uniquely connect content, consumers and interests, and are sourced from Taboola’s 500 million daily active users and 30 billion annual clicks.
Adam Singolda, CEO and founder, Taboola