Taboola launches Premium Advertisers Programme

Recommendation engine, Taboola, has launched Premium Advertisers Programme to help brands and agencies with best practices, increase customer acquisition, platform adoption, campaign success, and growth potential across Taboola’s platform.

Taboola rolled out the pilot programme during and through 2020 and the Covid-19 pandemic with participants from leading brands and advertising agencies across EMEA willing to invest in the full-service optimisation package.

Services within the programme include hands-on training with Taboola’s creative workshop team, customized creative strategies including a full-funnel analysis and content asset creation.

The programme also includes other curated workshops and training sessions such as vertical analysis, CVR trends and marketing data for brands, client insights analysis, executive roundtable series, private Q&A sessions with product leads, private sessions with the senior executive team and upgraded SLA’s to ensure seamless and successful campaign rollouts.

For us, the success of the programme has been underpinned by the revamp of Taboola’s campaign management platform (Taboola Ads) and the continuous development of features aiming to improve campaign performance. This has enabled us to leverage the maximum success for our clients and position Native as a strategic channel with top brands in Germany

David Said, Head of Native Advertising at Resolution Media