According to industry data, in today’s fragmented ecosystem and battle for attention, brands are prioritising brand awareness campaigns, with 70% further prioritising news websites as their most important channel for achieving awareness.
After building a successful business of supporting performance marketers, Taboola’s new High Impact offering is specifically designed to support brand awareness campaigns. With it, advertisers can effectively reach over 500 million daily active users across the world’s top publishers. It includes:
- Ad format innovation in placements of high impact: Ads will only run on homepages, mid-article placements, and the very top of Taboola Feed. Formats include video ads, rich media ads, and social media-like Carousel and Story ad formats.
- Adjacency and Control: Ads will be surrounded only by safe and premium editorial content and no other ads. These controls are supported through integrations with IAS, Moat by Oracle Data Cloud, and other partnerships to provide transparency and safety.
- Exclusive real-time readership data from 500 million daily active users, to inform content strategy, learn more about consumer interest, and to be prepared for a cookieless where context indicators will be more important than ever.
For publishers, Taboola High Impact unlocks a host of new benefits, including new revenue opportunities. This includes greater access to a new slate of premium, brand awareness-focused advertisers, allowing publishers to diversify their revenue streams with both brand awareness and performance advertising dollars. In addition, Taboola High Impact leverages innovative and captivating formats that offer publishers new ways to engage readers and improve the user experience.
We spent the last decade building an incredible performance business, and over the last two years, working with our closest brand and agency partners, we’ve listened and learned about the need to create a whole new brand awareness package which is safe, visible, impactful and fueled with data. People spend 25% of their time in the open web, similar to what they do in social networks, or searching – the opportunity to re-invent the open web, and drive growth to agencies, brands and journalism is massive.
Adam Singolda, CEO, Taboola