Taboola drives 50% increase in return on ad spend for OTTY mattresses

Recommendation platform, Taboola, has helped premium mattress company OTTY, increase its return on ad spend (ROAS) by more than 50% when compared to last-click, according to analysis by QueryClick. Over the campaign OTTY has enjoyed high-quality traffic with a high sales conversion rate.

QueryClick analysed the campaign between 7th September to 20th November 2020. The results include a prospecting mobile campaign that QueryClick’s Corvidae platform shows to be driving three times the return on ad spend for the mattress company compared to previous campaigns.

The success of the campaign is part of a long-term partnership between OTTY and Taboola, which has previously seen a 138% increase in ad spend month-on-month and ten times greater conversions on retargeting campaigns.

We have seen excellent results throughout our partnership with Taboola and it’s great to see these repeated in our latest campaign through QueryClick. The sponsored content campaign for instance has worked exceptionally well at encouraging users to shift from viewing our information to purchasing our products. In the current environment it’s vital we invest in strategies that drive tangible results and the latest analytics from QueryClick has proven Taboola is the ideal partner to achieve this.

Andrew Jacobs, Digital Marketing Manager, OTTY