Recommendation platform, Taboola, has been awarded the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG), an organisation that works to increase trust and transparency in digital advertising by ensuring that ads run alongside trustworthy content. This certification provides that assurance to more than 13,000 advertisers that choose Taboola to reach 500 million daily active users.
After initially receiving Verified by TAG status in 2017, Taboola has now achieved all the requirements of this latest certification. A variety of measures and standards are at play, including:
-Robust policy: Ensuring all digital advertising adheres to the TAG criteria, policies and procedures.
-Transparency around content moderation: Ensuring transparency around AI and human content moderation policies.
-Thorough validation: Ensuring 100% of monetisable transactions are reviewed by one or more independently validated content verification services, or through use of inclusion and exclusion lists for the specific agreement.
-Long-term commitment: Defining compliance monitoring policies used to monitor and demonstrate compliance with each applicable Brand Safety Principle.
This achievement is part of Taboola’s ongoing commitment to brand safety, with the company having recently announced partnerships with leaders in brand safety and suitability including IAS and MOAT.
Adam Singolda, CEO and Founder, Taboola