Taboola attains TAG Brand Safety Certification to protect advertisers from risky content

Recommendation platform, Taboola, has been awarded the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG), an organisation that works to increase trust and transparency in digital advertising by ensuring that ads run alongside trustworthy content. This certification provides that assurance to more than 13,000 advertisers that choose Taboola to reach 500 million daily active users.

After initially receiving Verified by TAG status in 2017, Taboola has now achieved all the requirements of this latest certification. A variety of measures and standards are at play, including:

-Robust policy: Ensuring all digital advertising adheres to the TAG criteria, policies and procedures.

-Transparency around content moderation: Ensuring transparency around AI and human content moderation policies.

-Thorough validation: Ensuring 100% of monetisable transactions are reviewed by one or more independently validated content verification services, or through use of inclusion and exclusion lists for the specific agreement.

-Long-term commitment: Defining compliance monitoring policies used to monitor and demonstrate compliance with each applicable Brand Safety Principle.

This achievement is part of Taboola’s ongoing commitment to brand safety, with the company having recently announced partnerships with leaders in brand safety and suitability including IAS and MOAT.

TAG’s commitment to strengthening the integrity of the digital advertising ecosystem mirrors our own. They are a long-standing authority on all things brand safety and suitability, and as evidenced by this certification programme, they have shown a clear dedication to helping advertisers. Thanks to this certification, advertisers can have extra confidence in the knowledge that their brand will be in safe hands with Taboola.

Adam Singolda, CEO and Founder, Taboola