Recommendation platform, Taboola, has partnered with measurement and analytics firm, DoubleVerify. Taboola’s advertiser partners, including performance marketers, brands and media agencies, will now be able access to DoubleVerify’s standard brand safety and suitability targeting technology, allowing for control over the quality of where their ads are placed.
Within the DoubleVerify platform, settings can be customised based on deep ontological expertise and brand safety and suitability controls. DoubleVerify’s approach to content classification allows advertisers to carefully balance brand reputation, protection, and scale while achieving their marketing objectives across their Taboola campaigns.
DoubleVerify’s pre-bid brand safety and suitability segments are now available directly within the Taboola Ads console for use when planning and executing campaigns on Taboola’s network of more than 9,000 premium digital properties. Advertisers can make use of DoubleVerify’s safety and suitability segments while taking advantage of the variety of outcome-based buying options, including CPC and vCPM, available in the Taboola Ads console.
Adam Singolda, CEO and founder, Taboola