Recommendation platform, Taboola, has inked a deal with BBC Global News, the home of the BBC’s commercial international news, sport and features content, in which it will become the publisher’s exclusive content recommendations provider.
BBC News reaches 438 million people around the globe each week across TV, online, apps and social media. BBC.com saw record reach over the past year, with 145 million unique browsers each month. Taboola Feed, a seamlessly integrated feed that provides readers with personalised content for a more engaging experience, enabling monetisation of below-article placements, will be integrated into BBC.com – the home of BBC News and BBC Sport – in all markets outside the UK, where the publisher is commercially funded.
Its aim is to drive revenue while keeping UX and the integrity of the brand intact, as well as to grow engagement and audiences across the site.
Errol Baran, SVP, BBC Global News