Mobile advertising company TabMo, has appointed three new team members to support the increased use of its Hawk platform. This includes the managed and self-serve options, as well as a growth in the number of agencies and advertisers signing up to TabMo’s co-managed trading model.
Stefan Regelous has been appointed to the newly-created role of platform development manager within the client services team and will provide support and technical knowledge to TabMo’s co-managed and self-service customers. He joins from location data company, Blis, where he was a technical account manager.
Denneshia Henry joins from Bauer Media Group UK, where she was account director. As senior agency sales manager at TabMo she will use her cross channel sales experience to build and maintain relationships with agencies and help to develop client strategies for commercial opportunities.
Matthew Stark, previously an ad ops specialist at AI specialist GumGum, takes up the role of platform operations manager at TabMo, to ensure clients have the knowledge they need to run effective campaigns.
TabMo’s demand-side platform (DSP), Hawk, is the only device-ID centric platform that links connected screens (desktop, mobile and digital out-of-home) via mobile-first data. It enables advertisers to run integrated multi-channel campaigns through one platform, providing hyper-local targeting models, custom-built private marketplaces and bespoke creatives.
An ongoing objective for TabMo is to provide a service structure that is right for the specific business needs of each of our clients. Our co-managed offering ensures they can deliver the best and most effective campaigns possible using a combination of their own insight and our various in-house skills; Stefan, Denneshia and Matthew each bring core expertise and experience that will enable us to reinforce this remit.
Chris Childs, managing director, TabMo UK