Costcutter Supermarkets Group has joining forces with mobile adtech firm, TabMo, CSG has responded to the increasing use of voice-enabled devices and music streaming apps, by adding sound to its extensive programme of mobile advertising for retailers.
Shoppers that fit Costcutter’s target audience can be sent an audio ad, together with an on-screen mobile ad banner, while they are listening to their favourite mobile music streaming apps. GPS targeting, combined with the demographics for each individual Costcutter store, also means people are only sent messages when they are in a relevant location and can act on them by visiting a store.
CSG initially trialled TabMo’s audio messaging technology for its Find the Golden Mic competition, as part of its Festival of Summer campaign, which has been shortlisted for an award in the Most Effective Retail/FMCG Campaign or Solution category at the Effective Mobile Marketing Awards 2019, which are taking place on Thursday 14th November. Following the campaign’s success, which saw 50% of those who engaged with the ad coming into store, the technology is now being integrated more widely into CSG’s broader communications strategy.
Mobile phones provide unique opportunities to drive store traffic and business value and by working with TabMo, we’ve been able to create fully integrated multi-channel advertising campaigns that are delivering real results for retailers.
Sean Russell, Marketing Director, Costcutter