EYE Moves: Teiffyon Parry joins Smart as EVP, Global Demand

Ad monetisation platform, Smart AdServer, has appointed Teiffyon Parry as EVP Global Demand to drive growth of the company’s demand offering across North America and Europe. Parry will leverage his strong relationships with agencies, trading desks, and direct advertisers to meet growth targets, particularly across CTV.

Parry has extensive experience of working with fast-scaling companies. Serving most recently as Managing Director for FreeWheel Advertisers, he oversaw global product strategy for digital and TV, with a focus on global agency sales and partnerships.

Before this role, he worked as Managing Director at Adazzle, where he scaled the business before leading the sale to Comcast and its subsequent integration into Strata.

Parry’s appointment follows Smart’s recent acquisition of DynAdmic, underlining the company’s ongoing investment and commitment to providing the tools and solutions needed to bridge the gap between media buyers and sellers, in a fair and transparent way.

I’m excited to join Smart at a time of growth, and to use my expertise to help drive the company’s mission to build closer relationships between supply and demand to boost more transparent, data-secure innovation. I look forward to working alongside Smart’s growing demand offering to drive deeper partnerships with key advertising groups globally – particularly within the digital video and TV space.

Teiffyon Parry EVP Global Demand, Smart