Ad tech platform, Smart, has partnered with Connected TV (CTV) ad platform, Publica, to help with the company’s growth ambitions in the rapidly expanding CTV sector. This integration is a major step in Smart’s growing commitment to building a scaled, vertically integrated TV advertising platform for media buyers and sellers following its recent acquisition of the global premium CTV demand-side platform (DSP) DynAdmic in July 2021.
Publica and Smart are dedicated to programmatic advertising quality as the industry continues to mature. This partnership offers digital advertising buyers and the CTV publishing community a scaled, independent solution where transparency and privacy are paramount. Publica’s CTV premium publisher clients will now gain direct access to Smart’s global demand pipeline, while Smart’s demand-side partners will have greater access to a broader array of premium CTV inventory through a direct, unified auction.
By activating Smart as an SSP partner within Publica’s unified auction wrapper, publishers can capture unique and qualified global demand across surging CTV markets in Europe, the United States, Latin America and Asia Pacific.
Romain Job, Chief Strategy Officer, Smart