Smart Integrates with Publica to bring increased demand to CTV publishers

Ad tech platform, Smart, has partnered with Connected TV (CTV) ad platform, Publica, to help with the company’s growth ambitions in the rapidly expanding CTV sector. This integration is a major step in Smart’s growing commitment to building a scaled, vertically integrated TV advertising platform for media buyers and sellers following its recent acquisition of the global premium CTV demand-side platform (DSP) DynAdmic in July 2021.

Publica and Smart are dedicated to programmatic advertising quality as the industry continues to mature. This partnership offers digital advertising buyers and the CTV publishing community a scaled, independent solution where transparency and privacy are paramount. Publica’s CTV premium publisher clients will now gain direct access to Smart’s global demand pipeline, while Smart’s demand-side partners will have greater access to a broader array of premium CTV inventory through a direct, unified auction.

By activating Smart as an SSP partner within Publica’s unified auction wrapper, publishers can capture unique and qualified global demand across surging CTV markets in Europe, the United States, Latin America and Asia Pacific.

We are excited by this new alliance with Publica. This is a textbook example of aligning complementary capabilities to create a comprehensive offering. Publica’s leadership in CTV and demand agnostic position makes them an ideal partner to deliver our shared interest advertising business approach as we move towards achieving our accelerated growth trajectory in the coming years.

Romain Job, Chief Strategy Officer, Smart