White Bullet’s platform uses AI to detect piracy across multiple digital media platforms, tracking ads in real-time, and reporting on the financial impact. As the first SSP to integrate this solution, Smart goes a step further in putting traffic and ad quality at the core of its advertising platform to safeguard media buyers from funding illegal activities with their digital advertising budget.
The real-time, 24/7 integration of platforms will reduce the need for manual tasks to a minimum for all parties involved in Smart’s marketplace at a time when pirates are getting more sophisticated by investing in technology to stay hidden.
Both partners are investing in automation and dynamic processes to fight piracy at the scale required to drive true transparency and quality in the digital landscape.
White Bullet has already prevented millions of pounds of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners. By connecting rights owners and the advertising industry with real-time data about piracy risk, so all parties can take action, its solutions allow clients to understand the universe of piracy and to stop it from generating revenue.
Peter Szyszko, Founder and CEO, White Bullet