Smart acquires cookie-free Connected TV and video ad platform DynAdmic

Ad platform, SmartAdserver, (Smart) has acquired DynAdmic, an integrated video advertising marketplace, accelerating its growth in Connected TV and media services. DynAdmic’s technology and operations will be integrated within Smart’s offering to provide media solutions to buyers and bring a new monetisation channel to media publishers.

The combined group will benefit from cookie-free contextual targeting capabilities to better align ad campaign performance goals with user privacy requirements.

Founded in Paris in 2012, DynAdmic has grown internationally with 7 locations (US, France, Germany, Mexico, Brazil, Colombia and Dubai) and earns 60% of its revenue in the US. With 120 employees, DynAdmic achieved 32% growth in 2020 and is growing by 90% in H1 2021. Its proprietary audio and video content recognition technology offers advertisers a unique cookie-free contextual targeting solution. DynAdmic operates exclusive video advertising campaigns, 40% of which is for OTT and Connected TV.

Following the acquisition of LiquidM in December 2019, as well as the launch of its “direct buy” platform Smart Buyer Connect, Smart’s acquisition of DynAdmic is a move to answer market challenges and accelerate the company’s growth. While providing managed media solutions, DynAdmic fully aligns with Smart’s existing offering and its strategy to invest in technologies and media services for media buyers and bring them closer to quality publishers. Smart’s publisher clients on the other hand will benefit from increased demand through a new monetisation channel within the platform.

We are impressed by the technology and expertise developed by DynAdmic to bring superior performance to brands and agencies with OTT and CTV contextual targeting. The addition of DynAdmic complements Smart’s cookie-free and CTV strengths, which are the most critical shifts in our industry.

Arnaud Creput, CEO, Smart