Text messages boost nurses’ well-being with affirmation campaign from SlickText

When COVID-19 hit, no one was prepared for its impact and taken an unimaginable toll on healthcare professionals’ psyches and mental health.

The Arizona Nurses Association decided last year to step in with a text messaging pilot program designed to offer resources and support to its state’s embattled nurses struggling to cope with pandemic-added stress. After Arizona’s successful pilot in late 2020, the American Nurses Foundation has now launched its text messaging program with SlickText across an additional 16 states. with the aid of funding from Arizona Foundation for the Future of Nursing and The American Nurses Foundation.

Nurses sign-up online and receive either messages of affirmation or resources for support with things like managing grief and loss, breathing and mindfulness, moral distress information and sleeping and eating well.

The American Nurses Foundation helped fund a successful pilot led by the Arizona Nurses Association that uses SlickText’s text messaging platform to share resources and affirmations with more than 4,000 of the state’s 95,000 nurses who opted in to receive messages.

The pilot program rolled out in August 2020. Of the nurses who opted into the program, 75% of them work in direct patient care and 60% work with COVID patients. During the 8 week pilot, the Arizona Nurses Association sent out 16 informational and affirmative messages.

Over 86% of nurses strongly agreed or agreed that they found text message resources useful for improving their wellbeing, and 91% felt that the number of texts they received was just the right amount.

Nurses are leaving the profession. They are experiencing psychological distress from watching their patients die day after day. It’s important for these nurses to know that we and other nursing associations care about them and understand what they’re going through. We are out there providing resources.

Dawna Cato, CEO at Arizona Nurses Association