Timeout called on online negativity as mobile users are invited to #TextForHumanity

In response to the spread of online negativity, Sinch has teamed with Mental Health America (MHA) to build the world’s first texting switchboard, #TextForHumanity. The new service, developed by cloud communications company, Sinch, lets people send a positive message to a stranger – and receive one in return.

While mobility and social media have connected the world, they’ve also created a new door for negative attitudes and behaviors to enter our lives. Several studies in recent years have investigated possible links between social media and smartphone use with poor mental health, including symptoms of depression and anxiety.

And with politicians, celebrities and even brands increasingly involved in public arguments online, people are often compelled into online fights of their own, with one poll revealing that more than half of the public engage in online arguments.

Meanwhile social isolation is a modern epidemic which affects people of all ages. A recent study among U.S. adults pointed to 30 percent of millennials feeling lonely – the highest rate of all age groups surveyed.

Text JOIN to +1 833 421-4726 (additional international number options are available on TextForHumanity.com), and the service will ask for a couple of simple details. All data is stored securely, and no personal or identifying details will be known or shared.

  • Write a short text that will make someone smile. It needs to be within 160 characters, and there’s tips to help get started on TextForHumanity.com.
  • #TextForHumanity will share your message with a stranger somewhere in the world. The service will initially be run in English language only.
  • Receive a positive message from a stranger. Texts you receive can also be easily shared from a smartphone on social media, in a colorful template.
  • In any 24-hour period, users can send and receive up to five positive texts from strangers around the world, and can opt-out at any time by simply replying STOP to the service.

Although we’re using our phones to communicate 24/7, many often feel worse mentally, not happier. People are rightly asking tough questions of the digital and social tech that’s become so ingrained in our lives so quickly. It prompted us to think – what if we could harness mobile communication as a pushback against online negativity, instead of a trigger? It’s why we’ve partnered with Mental Health America to take on online negativity, one positive text at time. We all love our phones, but it’s time for our phones to love us back.

Jonathan Bean, Chief Marketing Officer, Sinch

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