Sinch expands to Brazil through TWW acquisition

Cloud communications firm, Sinch, has entered into a definitive agreement to acquire Brasil’s TWW do Brasil for BRL 180.750 million (approximatley 44m USD).

Founded in 1996, TWW is the third largest SMS connectivity provider in Brazil. The company serves more than 3,000 businesses, both large and small, including many of Brazil’s leading enterprises in the banking, retail and education sectors. Messaging volumes are continuously increasing. In 2018, TWW delivered 3.4 billion messages on behalf of its customers.

With a population of 210 million, Brazil is the largest country in Latin America by population, GDP, and geographical size. It is the fifth most populous country in the world and is now seeing a rapid uptake in smartphone penetration and mobile internet usage. Customer engagement through mobile messaging continues to gain popularity, and a rapid uptake of new technologies presents opportunities for Sinch to offer its broader portfolio of next-generation messaging, voice and video to TWW’s customers.

Sinch has won the trust of some of the world’s largest enterprises through high-quality message delivery and international reach. The acquisition of TWW further strengthens this value proposition and gives us domestic presence in a rapidly expanding, dynamic growth market.

Oscar Werner, CEO of Sinch

The success of our business is built on quality delivery and an unflinching focus on customer satisfaction. Together with Sinch, we can continue our growth journey and launch new products in next-generation messaging, voice and video. Our greatest opportunities are still ahead of us.

Anthony Pain, CEO and Chairman of TWW