Mobile ad fraud detection company, Scalarr, has released an update to its Ultimate Guide to Mobile Ad Fraud 2.0, which identifies and indexes all of the fraudulent practices that are hobbling the mobile ad industry.
In 2019 specifically, fraudsters have demonstrated new and sophisticated ways to attack marketing budgets. Case in point is the recent discovery made by Scalarr of a new fraud type called Complex VTA Spoofing, a technique that was going unnoticed by traditional anti-fraud solutions which affects up to 60% of attributed paid installs in specific campaigns.
Given the wide coverage of app install fraud, it’s nearly impossible to dub any ad network as absolutely trustworthy – instead, ad networks can only be differentiated based on the level of fraud rate. As we gear into the last quarter of 2019, there are still a lot of companies who don’t treat the fraud issue thoroughly – which is a sure recipe for fraud exposure, vulnerabilities, and severe money losses. And you never want that for your business.
Inna Ushakova, CEO and co-founder, Scalarr