Say It Now and Booxscale win Amazon’s European Alexa Cup

The Alexa Skill allows users to search for and book recommended local services using only their voice has won the Amazon Alexa Cup European round.  The proposed Alexa Skill, the result of a collaboration between voice technology specialist, Say It Now and the ‘marketplace of marketplaces’, Booxscale, beat leading digital marketing agencies in the UK and Europe for its top place in the European competition.  The team will now compete in the global Alexa Cup final being held in the US at the end of July.

The new voice app, or Alexa skill, combines the popularity of local services with the power of customer reviews.  (50% of 18-34 year olds go online to look up a local business every day, while 90% of consumers read online reviews before visiting a business; see Note 1 below)  It fills a gap in the market, expanding on the everyday occurrences for which consumers can ask Alexa for help, while significantly increasing the number of local experts that can be found and used via voice search.

When the Skill is published users will be able to ask the Alexa voice service to recommend and book local businesses based on other customer reviews, from a garage to service their car’s air conditioning, a restaurant serving sushi, a takeaway outlet selling vegan curries, or a plumber to fix a leaking tap.

Say It Now and Booxscale’s combined technology and expertise underpin the app; marketplaces are integrated into leading directories including and search engines such as Microsoft Bing and its voice platform Cortana, and the information they generate made accessible by voice commands. is one of the first comparison websites to be signed up, with many more planned for the second phase of the project.

Our vision is to enable thousands of local businesses to be bookable via Alexa, which will be available for people to use wherever they are. The Alexa Cup is a huge opportunity for us to represent and promote the UK’s growing voice technology sector, both in Europe and globally, as the community continues to develop more robust and innovative ways for consumers, businesses and brands to connect and interact.

Charlie Cadbury, CEO and founder, Say It Now