Say It Now and Booxscale win Amazon’s European Alexa Cup

Voice technology specialist, Say It Now, and the ‘marketplace of marketplaces’, Booxscale have won the European round of Amazon’s Alexa cup.  The Alexa skill, or voice app, allows users to to ask Alexa to recommend and book local businesses based on other customer reviews, from a garage to service a car’s air conditioning, to a restaurant serving sushi.

The team will now compete in the global Alexa Cup final in the US at the end of July.

Say It Now and Booxscale’s combined technology and expertise underpin the app; marketplaces are integrated into leading directories including and search engines such as Microsoft Bing and its voice platform Cortana, and the information they generate made accessible by voice commands.

Our vision is to enable thousands of local businesses to be bookable via Alexa, which will be available for people to use wherever they are. The Alexa Cup is a huge opportunity for us to represent and promote the UK’s growing voice technology sector, both in Europe and globally, as the community continues to develop more robust and innovative ways for consumers, businesses and brands to connect and interact.

Charlie Cadbury, CEO and founder of Say It Now