Voice technology firm, Say It Now, has appointed Ed French as commercial director as it expands the services side of its business. The role has been created to drive awareness and demand for voice technologies that allow brands to develop personalised communications.
French will work with enterprise clients to develop voice applications and chatbots that enable them to influence the buying experience with new initiatives such as branded voice experiences, conversational commerce and conversational advertising.
The move capitalises on the rise in the adoption of smart speakers. Recent research shows that nearly one in four UK households owns a smart speaker (with three quarters of these saying they are much more useful than expected); in the US the figure was 28% at the end of 2018, and predicted to rise to 75% by 2025, for example.
French joins from martech company Ve Global.
We’ve had significant success in building voice applications that let brands add increased texture to the conversations they have with their customers. As people increasingly trust their assistants to make their day-to-day life easier, we can help enterprises communicate individually, at scale. Ed’s experience of working with young and ambitious companies and opening up new markets will be invaluable as Say It Now strides into the next decade.
Charlie Cadbury, CEO and co-founder of Say It Now