As Pride celebrations begin across Europe, mobile bank, Revolut, has released a new rainbow card for customers in the UK and Europe.
Before Revolut customers can order the new rainbow card, they will need to donate a minimum of £3.00 (or currency equivalent) to ILGA-Europe, a leading charity which campaigns for lesbian, gay, bisexual, trans and intersex human rights in Europe and Central Asia.
Revolut will also enable its customers to round-up their card payments and donate their spare change to ILGA-Europe, and set up weekly or monthly recurring donations, via the Revolut app. All proceeds will go directly to ILGA-Europe, with no hidden fees.
Last year, Revolut made 30,000 rainbow cards available to customers in the UK and Europe, which sold out in less than 24 hours. This year, Revolut will make significantly more cards available, and with the minimum donation in place and hope to raise more than £500,000 for ILGA Europe.
Sadly, in recent years, Pride has become a marketing opportunity for a lot of brands, where they talk a lot about how much diversity means to them, but add little or no value to the community. By introducing a minimum donation, we hope to raise over £500,000 for an organisation that is campaigning daily for LGBTI+ human rights