Premium retail development company, Hammerson has worked with retail tech firm, Red Ant, to launch Crowd Checker, a website feature that provides live updates on how popular a centre is so that customers can plan their shopping trips. The feature is currently live for Brent Cross, Cabot Circus and Westquay in the UK, and Les Terrasses du Port in Marseille, France, and it will shortly be rolled out across the rest of Hammerson’s flagship destinations.
Red Ant has integrated retail intelligence provider ShopperTrak’s footfall analysis API, and configured its software to enable Hammerson to provide an occupancy status based on the number of people visiting a centre at any one time:
1. ‘Now is a great time to visit the centre’
2. ‘Now is a popular time to visit the centre’
3. ‘The centre is really popular right now. Allow extra time’
4. ‘Centre closed. Plan when it’s best to visit’
The safety and wellbeing of customers, colleagues and retailers is Hammerson’s number one priority, and it has introduced a range of new safety measures to its destinations. These include one way systems, clear signage to remind customers of the need to social distance, and fixed hand sanitiser stations. The new Crowd Checker feature is another example of how the business is managing footfall and supporting its customers, to ensure its destinations are safe places to visit.
Hammerson has the welfare of shoppers, store associates and retailers at its heart, and working with the team on the launch of Crowd Checker has helped to ensure that the shopping experience is safe and enjoyable for everyone. It will make a real difference to the ongoing management of shopping centres and malls, which play a key role in the revitalisation of retail.
Dan Mortimer, CEO, Red Ant