Playable Factory launches new tools for creating playable ads in mobile games

Creator of playable ad tools for mobile games and brands, Playable Factory, today announces a new suite of graphics editor features for its playable ads toolkit, Gearbox. The new features enable mobile game developers and publishers to create infinite variations of existing playable ad content.

Playable Factory works with legendary mobile gaming brands including Voodoo, Zynga, King, Kwalee, Rovio Entertainment, Ruby Games, Ketchapp and Gram Games, helping them to create playable ads that have captured the attention of millions of global mobile gamers, across multiple platforms, app stores and territories.

The new Gearbox graphics editor allows mobile marketers to make real-time changes to playable ads with zero coding experience needed, refreshing visual identities and enabling rapid A/B testing of ads. New features include enhanced colour filters, pixelation and cartoon outlines, offering limitless creative freedom and versatility.

Mobile advertising is a multi-billion dollar market, with mobile ad spend projected to surpass 339 billion by 2023. Playable ads play a crucial role, grabbing attention in a competitive arena due to their unique mix of gamification and interactivity. Originally pioneered by mobile games, playable and interactive ads are increasingly used by non-gaming brands to boost their engagement.

Until now, modifying playable ad creatives has been a complicated and time-intensive endeavour. With Gearbox’s new graphics editor features, anyone can get creative with their own customisable playable ads. Not only can they make existing playable ads look brand new within seconds, we’ve found that the smallest of tweaks can have a major impact on ad performance, thereby dramatically boosting user engagement and acquisition. Rather than charging customers for modifications to ads, we’re building scalable tools that put the power in the hands of game devs, publishers and brands alike.

Gökçe Nur Oguz, CEO and Co-Founder, Playable Factory