OpenMarket has been integrated with Adobe Campaign for a year

Mobile messaging firm, OpenMarket, today celebrates its one-year integration anniversary with Adobe, the leader in customer experience management (CXM).

OpenMarket’s integration with Adobe Campaign gives Adobe customers the technology and consultancy support needed to quickly and easily add SMS to their customer communications. It also enables OpenMarket’s customers to more easily launch new messaging use cases.

OpenMarket helps some of the world’s most innovative companies exceed the expectations of their customers by creating seamless customer journeys that reduce friction. OpenMarket’s global network, which handles more than three billion business-to-consumer mobile messages per month, enables them to reach nearly every mobile user in the world. Advances in both  OpenMarket and Adobe Campaign will continuously provide next-level customer experiences.

These days, brands must know what their customers need, when they need it, and in what format in order to be there when it counts. We call this an empathetic interaction, and it has a direct impact on the bottom line. This collaboration with Adobe operates at the point where tech, relevance and convenience meet to enable brands to create the ultimate customer experiences.

Jonathan Morgan, CEO, OpenMarket

Built-in SMS functionality allows for seamless customer experience to ensure the world’s best-known brands are using the right message on the right channel at the right time.

Cody Crnkovich, Head of Platform and Partners, Adobe